Cold Case AdvocacyHub/ Advocacy Guides
THE ADVOCACY LIBRARY
The tools families need
to fight back.
The Cold Case Advocacy Roadmap and two companion guides — built for families navigating unsolved homicide cases, one deliberate step at a time.
The Cold Case Advocacy Roadmap
The Cold Case
Advocacy Roadmap
A step-by-step framework for families pushing for justice in an unsolved homicide. Organized into five phases — from building your case file to legislative reform — with more than 40 free templates referenced throughout.
02 Engage Law Enforcement
03 Raise Awareness
04 Legal & Forensic Tools
05 Build Allies & Escalate
Companion Guides
Go deeper on the skills that matter most. Each guide stands alone or pairs directly with the Roadmap.
Cold Case Media & Social Strategy Guide
How to raise awareness without putting your case at risk — the complete digital advocacy and media strategy guide.
- → Platform-by-platform strategy for cold case advocacy
- → The Pre-Publication Checklist — before every post
- → How to pitch journalists with a media packet
- → The 3-Day follow-up rule for media outreach
The Cold Case Podcast Advocacy Guide
How to choose the right podcast, write a pitch that gets opened, and walk into any interview fully prepared.
- → Six criteria for evaluating a podcast
- → The five-part pitch email — with template
- → Before, during, and after the interview
- → What to do if something goes wrong
Get everything together.
The Roadmap + two companion guides. The complete advocacy system — forensic tools, media strategy and podcast guidance.
“I had no idea where to start. The Roadmap gave me the first real plan I’d had in eleven years of trying to push this case forward.”
“The Pre-Publication Checklist alone was worth downloading. I had been about to post something that could have compromised the entire case.”