Cold Case AdvocacyHub Mission

Justice for every family.

We provide families of unsolved homicide victims with the tools, strategy, and support they need to become powerful advocates for their own cases.

250K+

Unsolved US Homicides

4+

Years of Advocacy

3

Published Works

1

Mission: Justice for Families

What We Do

Three pillars that drive everything we build

Educate

We build free, accessible resources — guides, templates, and frameworks — that give families the knowledge to navigate complex investigations with confidence.

Empower

We equip families with digital advocacy tools, case file systems, and media strategies so they can bring their loved one’s story to the attention it deserves.

Advocate

We push for systemic change — working to reform how cold cases are handled at the state and federal level so that no family has to fight alone.

Who We Serve

Built for everyone who refuses to let justice go cold

Victim Families

Families of unsolved homicide victims who need strategic guidance, emotional support, and advocacy tools to keep their loved one’s case alive.

Community Advocates

Individuals who want to support families, generate leads, and apply pressure for investigations to be reopened and prioritized.

Media & Journalists

Journalists, podcasters, and filmmakers who need credible, organized case information to cover cold case stories responsibly and powerfully.
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“I truly believe that everyone can do something. This is my something”

— Jolynn Rice

The Story Behind the Mission

A families personal loss became a professionally-built national resource

The Cold Case AdvocacyHub was born from the unsolved homicide of Kristin O’Connell in Ovid, NY in 1985 — and the realization that thousands of families across the country face the same silence, the same frustration, and the same desperate need for a roadmap.

Founder Jolynn Rice brought something rare to this mission: a certified legal investigator’s training, a Master’s in Community Psychology, and over 15 years building operational systems inside SaaS and intelligence data platforms. That professional foundation is why the AdvocacyHub is structured — not just heartfelt.

“The same instinct that helped me trace a process break back to its source at SterlingCheck or Vital4Data is what drives how I approach a cold case. Systems thinking. Evidence-based decisions. No shortcuts.”

What started as one family’s fight has grown into a scalable platform designed to serve families nationwide — built with the same rigor Jolynn applied to enterprise onboarding systems and product operations.

Professional Background

Certified Legal InvestigatorPurchase College, SUNY · 2021

MA, Community PsychologyThe Sage Colleges

Product Operations & SaaSVital4Data · Sterling · Laerdal Medical

Founding Member, Uncovered.comCo-developer, Digital Advocacy Center

Published Works

Thought Leadership in Cold Case Advocacy

Addressing the Cold Case Backlog Using an Open-Source Investigation Model

Research & AnalysisA framework for applying open-source investigative techniques to reduce the growing backlog of unsolved homicide cases in the United States.

Finding Your Voice: A Media Pitch Guide for Unsolved Homicide Cases

Advocacy GuideA practical, step-by-step guide helping families of homicide victims craft compelling media pitches that generate coverage and public pressure.

8 Devastating Consequences of Unsolved Homicides on Victims’ Families

Impact ReportA deeply researched examination of the long-term psychological, financial, and social consequences that unsolved cases impose on surviving families.

Help Keep Justice Alive

This website and all resources are self-funded. Your support keeps vital tools in the hands of families who need them most.

Support the Mission

Trauma-Informed

Every resource and interaction is built around the emotional reality of what families carry.

Strategically Designed

The AdvocacyHub and the Cold Case Advocay Roadmap gives families a proven, step-by-step framework built from operational expertise.

Nationally Accessible

Free resources, guides, and tools available to every family — regardless of location or resources.

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